The continuing influence of the Mexico ’68 Olympics brand
Lance Wyman, designer, Mexico ’68 logo, 1968 BY LUIS M. CASTAÑEDAAssistant professor of art history at Syracuse University A recent analysis of financial data provided by the International Olympic Committee (IOC) attempted to quantify how much the Olympic brand is worth today. The analysis, in many ways a problematic one, found it to be worth … More The continuing influence of the Mexico ’68 Olympics brand